PRESS RELEASE: The Ultimate Driving Machine in a new era of mobility
The BMW Group is set to play a leading and groundbreaking role in shaping personal mobility at the premium level well into the future. The research and development work carried out since 2007 as part of project i has laid the foundations for sustainable mobility solutions influenced by environmental, economic and social change around the world. The BMW Group is pursuing an integrated approach, as embodied by the new BMW i sub-brand, in its drive to achieve the necessary balance between individual needs and the global mobility requirements of the future. BMW i is committed to creating innovative vehicles and mobility services with premium character that is defined squarely in terms of sustainability. This vision is about to become reality: the BMW i3, the first series-produced model from the new brand, offers customers zero driving emission mobility in a premium car package. (Continue Reading and more pictures after the jump)
The BMW Group is set to play a leading and groundbreaking role in shaping personal mobility at the premium level well into the future. The research and development work carried out since 2007 as part of project i has laid the foundations for sustainable mobility solutions influenced by environmental, economic and social change around the world. The BMW Group is pursuing an integrated approach, as embodied by the new BMW i sub-brand, in its drive to achieve the necessary balance between individual needs and the global mobility requirements of the future. BMW i is committed to creating innovative vehicles and mobility services with premium character that is defined squarely in terms of sustainability. This vision is about to become reality: the BMW i3, the first series-produced model from the new brand, offers customers zero driving emission mobility in a premium car package. (Continue Reading and more pictures after the jump)